If you feel that your wellness website needs a boost to enhance engagement and lead generation – whether that is more customers calling or more people pressing the BUY NOW button – try these simple actions.
Minimalism has been a bit of a buzz word for a while, but it works wonders when it comes to website design. Your visitors want simple, sleek and easy to use, intuitive interfaces. They have no patience for closing down pop-up windows and irrelevant push notification permissions. This is just slowing them down in their search for the solution to their problem.
Keep your wellness website clear of excess elements or content that doesn’t need to be there.
You and your business might be the answer to their concerns. Instead, you make them struggle through an electronic jungle of pop-ups and advertisements to get to the solution. You want simple and time-saving design features that promote seamless navigation. You can also work with clean text and minimal design elements that are easy on the eye and provoke emotion.
2. Ultra-Fast Load Times for Wellness Websites
This is one of the most critical web design priorities and has been a ‘must-have’ for years. Quick load times are a top priority if you want to rank and convert. Most users expect a website to load within two seconds of clicking a link. If it takes longer, they will leave and most likely never come back. That means you have lost potential new customers or clients and even repeat users.
Take out any extra or redundant plugins or themes from the back end of your website. Compress your larger graphics or files. If you have a bit of money to employ someone, consider them setting up infinite scrolling and lazy loading optimization for your website content.
3. Wellness Website Chatbots
Chatbots have been popular for a few years but are going to explode in 2021 and beyond. Adding a Facebook messenger or chat plugin to your website is the simplest way to keep up with this trend.
Chatbots give simple 24/7 customer service that helps engage and guide the customer through their website journey. They can answer FAQ and also let them leave a message for when you are next available.
Don’t lose possible customers and clients just because it is in the middle of the night and they can’t find the answer to their questions or problem. Additionally, it’s been found that people are more likely to utilize chat than email or call for further information.
So just to recap
- keep your website clean and intuitive
- make sure your website loads super-fast
- load simple chatbots in a few clicks to ensure your customers get 24/7 access.
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