There is a common belief that the more website traffic you get, the more opportunities you have to convert users. And we all want more traffic. But is it targeted traffic?
If we have more traffic, we get more conversions, bringing more customers and clients to your virtual doorstep, right?
This concept is essentially correct, but sometimes, with more traffic comes lower conversion rates. Why?
Lower conversion can happen because the traffic isn’t targeted.
You want high quality leads in your traffic.
The health and wellness niche is a fickle business. You want the people who come to your website more likely to purchase your product or service.
So how can you optimize your website for more targeted traffic, but not have to spend a ton of money doing it, or hiring someone else to do it for you?
When you start out, focus on finding keywords representing your niche to base your blog content and store pages on. When building a strong foundation of relevant keywords, aim for one to two main keywords per webpage.
You can use SEO tools like Ubersuggest to help you find relevant keywords. To start with, find keywords where the search volume is 10,000 searches per month.
After you spend a few months publishing blog content (you can use PLR to do this very quickly) and optimizing product pages with these foundation keywords, you can focus on going after the higher volume keywords.
Rejuvenate Your Content
This is a straightforward hack to drive more traffic to your wellness website and doesn’t take much time. All you need to do is remove outdated content from your webpages – refresh it by taking out sections of content, change some paragraphs, add graphics and then relaunch the content as new.
It’s essentially a quick touch up on old webpage content. You could even hire someone on Fiverr to do the same if you don’t have the time.
Submit Your Wellness Website to the Big Search Engines
You can request search engines to crawl and index your site. Although this isn’t essential, it does help increase your website’s odds appearing in the first page of results for relevant queries. Follow this beginner guide to submit your site to the major search engines.
Publish New Content Regularly
Google loves fresh content and even better if it’s delivered daily. Use your Wellness PLR/done-for-you content as blog posts, SlideShare presentations and opt-ins or challenges. Other fresh information includes launching new products and webinars. Anything that you end up hitting the publish button on.
This doesn’t just help Google find you; it gives your users a reason to keep returning to your website. If they subscribe and are regularly notified when new content is available, they’re more likely to keep coming back.
Create Shareable Quizzes
Quizzes are fantastic and engaging tools to generate website traffic. When your user finishes a quiz, they can share the results through the social sharing feature at the end. Their networks will click on the link and take your quiz giving you increased traffic.
This gives you more traffic of likeminded people who may already have an interest in your wellness niche. If you want to do this, make sure you have a process for them to sign up to do the quiz to grow your email list at the same time.
Boost Your Social Media Share Buttons
Always add your social media share buttons to shareable pages such as your blog posts, product pages and email campaigns. These share buttons make it easy for your users to re-post your content. When their network views the post, those that it speaks too will click through to your site giving you relevant traffic. Not only does this give you targeted traffic but social proof.
Consider Contests and Giveaways
Having regular contests and giveaways can be a regular part of your wellness business marketing strategy to boost your website traffic. It gives users a reason to visit your site, not to mention the word-of-mouth marketing you’ll ignite if you incorporate a social sharing component to the campaign.
Building a list can take time, so it’s essential to start as soon as possible. That means putting something into action when you finish reading this article.
There is plenty of information out there on how to build lists. Just try one thing at a time. Don’t over complicate it…but consistency is key.
If you found this article useful, share it with your friends who may get some benefit. Share the love, and it will come right back to you ten-fold.