Private label rights (PLR) is a license where the author sells most or all of the intellectual property rights to their work (e.g. articles, reports, blog posts). The basic premise – you buy the product with permission to modify and use it for your personal use, such as on a blog or resell the product, like an eBook. You receive the ‘raw product,’ you modify it, claim authorship and then sell onto others or use on your blog, website, newsletter, email list, etc. You are not allowed to claim copyright on the product.